Whether it’s in the role of host, sponsor, or exhibitor, events are an important marketing tool for companies in all industries. Is hosting a virtual event the right move for your company or brand? There are some great reasons to consider using a virtual event for marketing purposes. You can establish your company as a …
Executing the perfect virtual or hybrid event is a huge undertaking. Getting it right requires careful planning, and that’s where a comprehensive virtual event checklist can really help. Our virtual event checklist covers all the bases, from pre-event planning through to the event itself, plus post-event wrap-up. Use it to plan well and stay on …
ROI is a key event metric because it’s an important indicator of event success, as well as profitability. But ROI isn’t only about the money. To maximize virtual or hybrid event ROI, focus not just on direct revenue, but on indirect strategies such as content creation and audience engagement. 1. Expand Your Reach and Grow …
A well-planned panel discussion can be both a great stand-alone virtual event and an excellent addition to an event lineup. But how do you make it all work? The key to a successful virtual panel discussion lies mostly in two aspects: the panelists and the moderator. But those aren’t the only factors! What Is a …
Hosting a Virtual Panel Discussion: One They’ll Remember Read More »
Creating a virtual event budget is a vital step in the process of planning any virtual or hybrid event. Once you’ve developed the budget, you don’t just have a spending plan—you also have the beginnings of a framework for planning the entire corporate event. Virtual Event Budget: Creating a Budget Framework When you plan a …
How to Structure Your Virtual or Hybrid Event Budget Read More »
As the utility and popularity of virtual events build, it’s useful to look at what’s going on in the industry and what topics are popular with readers. Our best virtual event blogs of 2022 focus on a wide range of subjects, including brand-building, engagement, virtual event swag, and more. 1. 5 Tech Issues That Can …
What Dominated the Virtual Events Industry in 2022? Find Out. Read More »
When planning a virtual event, whether it’s as small as an online meeting or as large as an annual sales conference, don’t overlook a crucial planning step: goal-setting. It’s always important to develop clear and actionable virtual event goals and objectives. Why Goals and Objectives Matter for Virtual Event Planning Developing event goals and objectives …
Set the Right Goals for Your Virtual Event in Just 4 Steps Read More »
Organizing your first virtual event can involve a learning curve. If you need a helping hand, check out our guide on how to host a virtual event, including tips on how to define your event vision, set your budget, and create your content schedule. When it’s your first time, hosting a virtual event seems like …
Over the past couple years, much of the conversation around virtual and hybrid events has been about public health. But online events have other advantages and benefits too. For instance, virtual events have much smaller carbon footprints than live events. They’re inherently more sustainable because they happen online. If sustainability is important to your company …
A Small Carbon Footprint: Sustainable Virtual Events Read More »
Online events have some big benefits, but that doesn’t mean there’s no room for improvement. And already, there are ways to make the standard virtual event experience even better. One option is to hold metaverse events in a shared 3D virtual space. Metaverse events have all the benefits of virtual environments, plus some upgrades that …
Why Plan in the Metaverse? 7 Benefits of Metaverse Events Read More »
Immersive and engaging metaverse-type environments have long been part of the world of video games. These digital spaces are quickly becoming an integral part of the events industry too. But there’s more to the metaverse than gaming and events. The metaverse also has huge potential as a business tool. Companies of all sizes—in all industries—may …
Getting people together for an in-person business conference involves lots of planning, travel, and expense. Conventional virtual alternatives and 3D videoconferencing platforms have both benefits and drawbacks in comparison to live conferences. But already there’s a new alternative in the world of virtual events: the metaverse. Although it’s still a very new technology, the option …
How Business Conferences in the Metaverse Will Surpass Your Expectations Read More »
