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How to Make Networking Possible at Your Virtual Event: 5 Virtual Networking Tips

Looking for virtual networking tips for your next online event? Adding networking opportunities is always a safe bet for attracting more attendees. Whether it’s a conference or summit, a trade show, or a sales meeting, networking is high on the list of reasons people attend professional events. Networking is valuable to attendees, and that makes it desirable for event organizers. By adding more of what your attendees want, you’ll get bigger attendance figures and higher satisfaction ratings.

There are lots of ways to incorporate networking opportunities into a virtual event. These tips for virtual networking are centered around four main areas

  • The event platform
  • The event app
  • Social media
  • The event content schedule

1. Choose a Virtual Events Platform with Networking Features

Choosing a virtual events platform is one of the most important decisions you’ll make when planning a virtual event. Make sure the platform encourages and supports networking amongst attendees. This might mean features such as:

  • Integrated chat and voice messaging: Make it easy for attendees to communicate, whether it’s in a text channel or over voice chat.
  • Matchmaking: AI-powered matchmaking features pair up attendees who have mutual interests. There’s no obligation for attendees to make contact—this feature just provides contact recommendations for people who opt-in.
  • Breakout spaces: Add informal breakout spaces, so people have places to chat between sessions and after the day’s sessions are over.
  • Gamification and interactive tools: These features are useful because they keep engagement levels high. If attendees become disengaged, they’re less likely to be interested in networking.

All these features help people find one another and make connections. Keep the energy high with interactive, immersive event features. Attendees who are actively engaged are more likely to explore what the platform offers and use the networking features provided.

Most attendees will want to at least try out the virtual networking features on offer. So that everyone can do so, make sure these features are easy to locate and use within the event interface. If necessary, highlight them in a pre-event email blast so everyone knows how to network at the event.

Join in on the gamification aspects and engage in the content to gain more points for the branded ecommerce store.

2. Choose a Feature-Rich Event App

If your virtual event has an app, the app should have some integrated networking features. Attendees who use the app should be able to create an account and make their own bio, with contact info and other relevant details.

Again, make sure to signpost these event app networking features, so attendees know where they are and how to use them. Nobody should be left wondering how to network at a virtual conference they’re attending. It should be easy and intuitive so that everyone can participate.

3. Take Advantage of Social Media Connections

Attendees who are serious about networking will gravitate to event-related social media pages. Help encourage connections by creating an event hashtag. Then, post to it regularly so it’s active across all the social media platforms the event is using.

Another way to use social media is to create dedicated chat channels on Slack, Discord, or another platform for people to use during the event. This is a great fallback option if you decide to forgo using an event app or if you’re holding a small event via Zoom or another bare-bones event platform. As an added bonus, you can keep these channels open for as long as you like after the event is over. This allows the possibility of building a long-term community.

4. Add Networking-Focused Event Content

Aside from using event platform and app features, the main way people network is via the network-focused content you provide for them. This means adding dedicated networking sessions to the event schedule. There are many ways to structure networking sessions and many possible activities to include. You can easily schedule a different session every day of a full-week event, without doubling up on activities.

Some virtual networking tips for structured sessions include:

  • Moderated discussion: In discussion sessions, the group has a moderated discussion about a particular topic of interest to the industry. Topics are typically picked in advance. With this option, you can schedule multiple discussion sessions, each with different topics, and let people choose which one to attend.
  • Networking activities: These sessions include icebreaker games, team games, and other activities that encourage people to get to know one another.
  • Speed networking: In virtual speed networking, the group is divided into pairs. Each pair has a few minutes to chat together in a breakout space, and then each attendee moves on to form a new pair with a new partner. This continues for a set number of rounds or until everyone’s had a chance to talk to all the other group members.

Interested in scheduling a virtual networking event? Learn how here.

5. Add Social Content Too

Along with networking-focused content, attendees also appreciate event content that’s more social in nature. Not all networking sessions need to be strictly professional, especially for a multi-day event. At the end of each event day, attendees will enjoy the chance to relax at a virtual happy hour.

Some ways to add social sessions to your schedule are:

  • Coffee and chat sessions: Break up the serious content with a fun, informal chat session. A coffee break with some icebreaker questions or casual chat is a great way to end the morning and set attendees up for the afternoon.
  • Communal lunch: Some attendees may prefer to eat lunch away from the keyboard. For those who are happy to share their lunch break with others, why not turn it into a social session?
  • Happy hour: Add a virtual happy hour at the end of each event day. One popular option is to combine happy hour with a mixology lesson. Provide attendees with a recipe and ingredients list in advance, and they can follow along with the mixologist to create their own cocktail. You could even send them cocktail glasses ahead of time as fun virtual swag!
  • Entertainment: Whether it’s live music, a comedy routine, or another form of entertainment, this can be a great way to round off an event. Make the last day’s happy hour a special one, with entertainment that gets everyone talking.

Virtual Networking Tips that Add Value to Your Next Virtual Event

Today’s virtual events platforms are feature-rich, with tools that let you create engaging, interactive attendee experiences. Networking is important to most people who attend professional events, so it’s important to make good use of the networking features that your event has available. Help your attendees make new connections, and they’ll be happy to show up to every event you hold.

Rob Cummings

Ready to add a new dimension to your next event?

Mark Yujuico

Senior Product Marketing Manager

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Jody Tatro

Chairwoman of the Board

With over 30 years of industry experience, Jody is the Chairwoman of the Board of XtendLive, driving vision and strategy. Every strategic approach that goes out the door is influenced by Jody’s experience and philosophies on her high standards for client service. Jody is a recipient of the YWCA’s Tribute to Women Award, the Junior League Community Volunteer Award, and is listed in Who’s Who of Women in Business.

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Howard Citron

CTO

A product designer at heart, Howard has developed consumer and business products, large scale distributed systems, and software applications. With over 25 years of industry experience, he offers senior executives with innovative solutions to their most vexing software and systems challenges. He assists clients by exploring new market opportunities and acting as an internal venture manager within their organizations.

Robert Cummings

Director Of Technology

Robert is an acute and credible tech professional who helps create an invaluable virtual experience. With over 30 years of high-level tech experience, he has a proficient background in sales, market research, and finance. Robert strives to help clients understand the technology at its fullest aptitude and how it can best create a positive and valuable virtual event experience.

Jack Connolly

Jack Connolly

Chief Executive Officer

As an experiential creative director, Jack prefers to draw outside the lines. He tells stories with original content and impactful design to ignite meaningful conversation.

 

Jack brings 20 years of event industry knowledge to ProGlobalEvents. He specializes in building live & virtual platforms for audiences to connect, engage and immerse themselves in the power of a shared experience. His skills range from ideation and concept development to defining an attendee journey through storytelling and design.

Jack understands the creative process is not linear, but a collaborative process between agency and client. He manages teams of designers and technology developers to pioneer impactful brand experiences. His diverse skillset and leadership ensure for award-winning results and memorable impressions.

 

In 2019, BizBash named Jack one of the top event designers in North America. SXSW awarded his work the “People’s Choice in Innovation” in 2021.

Paul Miller

Chief Marketing Officer

Having served in many executive roles for over 25 years, Paul has a client-side perspective of the corporate events industry. He reaches clients through traditional and digital marketing programs and has a high involvement with technology strategies. In his spare time, he is a principal member of the non-profit Gratitude Network that mentors award-winning social entrepreneurs.

Matt Rulis

VP Of Business Development

Spending the last 15 years in sales, Matt has experience managing marketing strategies, campaigns, and environments for a diverse client base. His relentless tenacity and keen eye for detail shapes the renowned vision he has for client service. He focuses on fostering relationships to uphold XtendLive’s customer satisfaction ratings year-over-year.

Dick Wheeler

Chief Executive Officer

Dick is the CEO of XtendLive. He is an entrepreneur, innovator, and compelling force in the fast-growing virtual event industry. With over 30 years of industry experience, Dick possesses the astute leadership that is a sought-after gold standard in the industry. Under his leadership, the team has generated highly successful events for numerous companies while continuing to drive an imaginative vision for client’s virtual event needs.

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