ROI is a key event metric because it’s an important indicator of event success, as well as profitability. But ROI isn’t only about the money. To maximize virtual or hybrid event ROI, focus not just on direct revenue, but on indirect strategies such as content creation and audience engagement. 1. Expand Your Reach and Grow …
Few products are so exciting or essential that they can genuinely sell themselves. In most cases, it’s much more effective to support a new product with a marketing campaign. Kick it off with a powerful product launch that lets your audience know there’s something special on the horizon. The challenge: Do it online! Can a …
Discussions can be a hugely successful addition to a virtual event content schedule. A good discussion is interesting and informative and adds value to any event. More importantly for virtual events, discussion sessions can be highly engaging. The key to making it work? Choose a virtual discussion format that works with your event and your …
A well-planned panel discussion can be both a great stand-alone virtual event and an excellent addition to an event lineup. But how do you make it all work? The key to a successful virtual panel discussion lies mostly in two aspects: the panelists and the moderator. But those aren’t the only factors! What Is a …
Hosting a Virtual Panel Discussion: One They’ll Remember Read More »
Creating a virtual event budget is a vital step in the process of planning any virtual or hybrid event. Once you’ve developed the budget, you don’t just have a spending plan—you also have the beginnings of a framework for planning the entire corporate event. Virtual Event Budget: Creating a Budget Framework When you plan a …
How to Structure Your Virtual or Hybrid Event Budget Read More »
Looking for virtual networking tips for your next online event? Adding networking opportunities is always a safe bet for attracting more attendees. Whether it’s a conference or summit, a trade show, or a sales meeting, networking is high on the list of reasons people attend professional events. Networking is valuable to attendees, and that makes …
How to Make Networking Possible at Your Virtual Event: 5 Virtual Networking Tips Read More »
As the utility and popularity of virtual events build, it’s useful to look at what’s going on in the industry and what topics are popular with readers. Our best virtual event blogs of 2022 focus on a wide range of subjects, including brand-building, engagement, virtual event swag, and more. 1. 5 Tech Issues That Can …
What Dominated the Virtual Events Industry in 2022? Find Out. Read More »
Networking is a key part of the job for many professionals. A networking event is a great option if you’re looking to hold a simple but versatile virtual event. It’s the attendees themselves that make these events valuable, so networking sessions are low-cost too. They’re effective both as stand-alone events and as part of the …
Plan a Standout Virtual Networking Event: 5 Tips Read More »
Hybrid events have evolved rapidly in recent years. The surging popularity was initially due to necessity. But now many organizations—and attendees—embrace the benefits they offer. However, the success of any given hybrid event depends in part on choosing the right hybrid format. There are multiple types of hybrid events, all with some unique advantages. Which …
8 Types of Hybrid Events: Find What Works for You Read More »
When planning a virtual event, whether it’s as small as an online meeting or as large as an annual sales conference, don’t overlook a crucial planning step: goal-setting. It’s always important to develop clear and actionable virtual event goals and objectives. Why Goals and Objectives Matter for Virtual Event Planning Developing event goals and objectives …
Set the Right Goals for Your Virtual Event in Just 4 Steps Read More »
Whether or not you know the name for it, you know what “Zoom fatigue” is. It’s become pretty common over these last few years as something people experience when they spend a lot of time in remote gatherings. It can be especially problematic for people who frequently use video conferencing platforms for long stretches of …
Organizing your first virtual event can involve a learning curve. If you need a helping hand, check out our guide on how to host a virtual event, including tips on how to define your event vision, set your budget, and create your content schedule. When it’s your first time, hosting a virtual event seems like …
