Unlock Masonite

Unlock Masonite

Unlock Masonite's unique "lobby" is an epic 360-degree landscape that alternates each time an attendee returns. In addition to a looping video, there are 3 animated doors that "swing" open, leading attendees through thresholds to discover 2021 trends, door solutions, and live insights.

Match with Masonite is the premier experience in Unlock Masonite. Guests click to enter the neighborhood model and are immediately immersed in a full-scale, surround experience.

Upon entering the Match with Masonite cul-de-sac, there are 4 distinctive house styles to explore.

Within the craftsman home, attendees discover a full suite of Masonite doors and gain access to builder packages.

The house floorplan reveals the layout and location of each door. By clicking on the green dots, a door photo with a description and details pops open.

Masonite-featured products are organized into 3 categories: New, Interior, and Exterior.

Browse Masonite-featured products with a simple click and drag.

By clicking on one of the doors, a pop-up window showcases an interactive 3D product model, as well as pertinent details and a "Where to Buy" call-to-action button.

Work from Home showcases an enviable office space leading to an interactive pop-up window.

Builders Resources links attendees directly to technical manuals, warranties, energy codes, and more.

An unconventional theater area streams live and prerecorded content.